Publicis Worldwide gained a Cannes Grand Prix for its “Working with most cancers” initiative to finish office stigma across the illness, and is now launching a brand new drive to maintain up the marketing campaign’s momentum.
The company group is difficult creatives around the globe to achieve the identical excessive requirements for the following marketing campaign to construct the “Working with most cancers” initiative around the globe – and providing a mighty $100m multi-media funds to go along with it.
The “Massive C international Transient” invitations your entire trade – and anybody else who desires to have a go – to create a marketing campaign to launch on World Most cancers Day 2024 (Sunday 4th February).
Judging might be led by senior inventive and technique leads throughout the 5 holding corporations together with: Susan Credle (international chair & international chief inventive officer, FCB), Chaka Sobhani (international CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (international CCO of Edelman) and Debbi Vandeven (international CCO of VMLY&R).
The submission deadline is Friday, September 15. Judging will happen all through October, with the winner introduced on the finish of that month. The winners may also obtain a delegate go to attend Cannes Lions 2024 from the Competition.
Particulars can be found by way of the entry platform hyperlink on the marketing campaign’s web site.