Forward of the discharge of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented actuality sport and sweepstakes that includes a large animated model of the singer.
The Catch My iPhone AR sport will be performed by visiting Verizon’s web site or clicking the hyperlink within the telecom’s Instagram submit in regards to the promotion.
Designed to be performed open air, the sport makes a 300-foot model of J Balvin seem who teaches gamers about a number of the iPhone 15’s options as his new music “Dientes” performs.
If folks attempt to entry the AR expertise indoors, they’ll be proven a digital atmosphere with Balvin standing in entrance of clouds as an alternative.
“I’m excited to be teaming up with Verizon to ship a tremendous augmented actuality journey that may carry me even nearer to my followers like by no means earlier than,” mentioned Balvin. “The Catch My iPhone expertise isn’t nearly celebrating the brand new telephone, it’s additionally your ticket to a sneak peek into my newest music, and I can’t wait to share this progressive alternative.”
Gamers are requested to faucet the seize button to start recording a video and play the sport, which causes iPhones and tiles associated to Verizon add-ons to drift down from the sky utilizing parachutes. Gamers can “catch” this stuff by tapping on them.
The sport lasts 20 seconds, and afterward, persons are inspired to avoid wasting their recording and share it on Instagram for an opportunity to win an iPhone 15 Professional or different prizes. This sweepstakes runs by means of Sept. 21.
“As a part of our multifaceted marketing campaign surrounding iPhone 15, the immersive Catch My iPhone expertise with J Balvin permits customers at house to get an interactive first take a look at the unbelievable new options out there on the Titanium iPhone 15 Professional,” mentioned Kristin McHugh, svp of promoting and inventive at Verizon.
“The expertise additionally places followers within the middle, permitting for probably the most customized iPhone launch ever, with no two experiences wanting the identical. From unique new music to an opportunity to win Apple’s latest machine, we’re persevering with to attach our prospects to their passions with unbeatable experiences on America’s most dependable 5G community.”