Say what you want about Apple, it perseveres. Apple Pay could have taken some time to take off but it surely’s now nicely and actually a part of the material.
So what do you do? Take the previous P&G route with a superior product: promote the hell out of it (Apple’s adverts from TBWAMedia Arts Lab are typically somewhat higher.)
There’s a giant new marketing campaign that includes TikTok influencers and the like (an indication of an alliance?) however the keys are good previous 30-second adverts. Easy, comprehensible and persuasive.
A British one.
And a US model.
It’s not that troublesome.
MAA artistic scale: 8.
