AB InBev gained 49 Lions—one Grand Prix, 10 Gold, 19 Silver and 19 Bronze—throughout 10 manufacturers from seven nations on the 2022 Cannes Lions pageant. That was 9 extra Lions than it gained the earlier yr.
See all of the Cannes Lions 2022 Grand Prix winners
Cook dinner mentioned perception in creativity from the very high, together with the board and CEO Michel Doukeris, has been vital to AB InBev’s success, together with all-time excessive full-year volumes in 2022.
“They’ve additionally scaled, utilizing one of the best apply established within the U.S. as a blueprint for his or her strategy throughout different markets,” Cook dinner mentioned. “All of this has delivered unbelievable enterprise outcomes, and the truth that they now use the quantity and breadth of Lion wins as a core measure of success reveals simply how highly effective creativity is in driving progress.”
