After weeks of advertising efforts, product partnerships and model activations, Greta Gerwig’s summer season juggernaut “Barbie” has lastly hit theaters, and the advert trade just isn’t proof against the fervor.
The thrill round #Barbiemania and #Barbiecore has reached a fever pitch. The film has racked up greater than 100 model partnerships, and mentions of #Barbie on social media have risen 80% on YouTube and 191% on TikTok because the begin of the yr, based on social knowledge firm Snack Content material.
