180 Amsterdam has received a four-way pitch for Asahi Tremendous Dry, with a short to create a completely international marketing campaign for the Japanese beer model. The enterprise was beforehand held by Dentsu Inventive.
Asahi, which kicked off the pitch course of final September by The Observatory, plans to emphasize the beer as a premium product and to place it as impressed by fashionable Japan.
Asahi was first developed in 1987 after the Japanese brewer was impressed by the recognition of rice wine sake to develop a crisp, dry beer that works nicely with meals.
In recent times, Asahi Tremendous Dry has achieved a extra international presence below the administration of Asahi Europe & Worldwide. The model has constructed quite a few worldwide partnerships together with the Rugby World Cup 2023 (to be held in France this autumn) and UAE-based Metropolis Soccer Group, proprietor of 11 golf equipment together with Manchester Metropolis, New York Metropolis and Mumbai Metropolis.
Diana Simon-Bruns, international head of brand name at Asahi Tremendous Dry stated: “The group at 180 Amsterdam demonstrated the kind of recent built-in considering and collaborative spirit that we’d like. We look ahead to working collectively to additional develop Asahi Tremendous Dry’s footprint world wide.”
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