Cell video games firm King has appointed BBH to the artistic account for Sweet Crush Saga, the match-three puzzle sport with over 5 trillion ranges performed.
King’s transient will see BBH create a brand new model platform for Sweet Crush Saga for the US and UK markets this summer season.
King affiliate model director Amy Kilty says:“We’re thrilled to be working with BBH on a brand new model positioning for one in all our hottest and well-known manufacturers, Sweet Crush Saga.
“Having lately celebrated 10 years because the hit cellular sport first landed on our screens, it’s vital for us to proceed constructing on that success by establishing a singular model and persona that may set us up for the subsequent ten years and past. We’re excited in regards to the work and the route of journey we’ve seen from BBH.”
BBH ECD Helen Rhodes says: “Engaged on one of the vital widespread cellular video games of all time is massively inspiring for us. We’re trying ahead to serving to the staff at King take the Sweet Crush Saga model to the subsequent degree.”
