Content material concepts are in every single place, however arising with a nice content material thought that’s not like something your viewers has seen or heard is difficult.
As most content material creators solely need to publish the easiest content material, the considered producing a brand new concept that tops your final piece is overwhelming.
In the event you’re watching a clean web page and don’t know what to create, this put up will assist you to generate a stellar content material thought that may prime your final piece of content material.
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1. Determine Buyer Ache Factors
The perfect content material thought isn’t essentially probably the most artistic thought – it’s the one which solves a burning ache level your viewers feels.
To find out about your prospects’ ache factors, you possibly can ship a survey and ask them to record their three greatest challenges.
For instance, simply arrange an autoresponder e mail like this one after somebody joins your e mail record:
“Hello (title),
Thanks for becoming a member of! We’re thrilled to have you ever in the neighborhood.
I even have one query for you: What are the three greatest challenges you presently face as a (job title)?“
You may then preserve a file of all of their responses and use that to brainstorm content material concepts.
You can even simply ask your viewers on social media what sort of content material they need from you subsequent. Right here’s a nice instance of this:
It opened up a fantastic dialogue together with her target market and helped her supply wonderful social media content material concepts.
Along with immediately asking your viewers for brand new content material concepts, you may as well learn and take part of their conversations on social media.
To do that, you should use a social media listening device and monitor key phrases related to what you are promoting.
For instance, if in case you have a product within the hiring house, you possibly can monitor particular key phrases and hashtags associated to HR and hiring. Some social media listening instruments that make this simple embody Awario, Brandwatch, Brand24, and Keyhole.
Right here’s an instance of how Keyhole tracks the time period “nikeair:”
You can even simply seek for these key phrases on social media platforms, although many social media platforms, like LinkedIn and Twitter (X), have subpar search outcomes.
An alternative choice is to affix business boards and social media or Slack teams.
These teams are one of the best locations to supply weblog and social media put up concepts as folks have a tendency to debate their issues extra in teams than on their private social media profiles.
For instance, this search engine marketing slack group is a good place to see what persons are fighting and the kind of content material they need:
2. Iterate On Your High Performing Content material
In the event you discover {that a} particular content material subject persistently generates excessive engagement, don’t attempt to reinvent the wheel – simply double down on what’s already working and create extra content material on that subject.
For instance, if in case you have a advertising model and see that the majority of your prime performing content material covers subjects round conversion charge optimization, create extra content material across the subject of conversion charge optimization.
To determine the content material that has pushed probably the most visitors to your web site, you should use a device like Ahrefs and click on on the “High Pages” report underneath the Natural Search tab.
Nonetheless, it’s necessary to appreciate that the weblog posts that generate probably the most visitors aren’t all the time probably the most related to your viewers. Ideally, you need to double down on creating content material that pulls your potential prospects.
So you may as well take a look at which weblog posts have been handiest at transferring your viewers by the advertising funnel (e.g., they signed up on your e mail record, joined a webinar, scheduled a demo, downloaded a tutorial, and so on.). You must already be monitoring this knowledge in a platform like Google Analytics.
One other methodology is to have a look at your social media posts which have generated the very best engagement.
That is useful as a result of you possibly can see who’s commenting in your posts and gauge the overall sentiment of the viewers. Every platform has its personal analytics dashboard, so use it to see which posts generate loads of engagement out of your splendid viewers.
As soon as you recognize what sort of content material subjects it’s best to double down on, you should use a key phrase analysis device to determine extra key phrases related to that key phrase.
Or, you should use Google’s autocomplete type to search out different related key phrases, which can be much more useful:
Whereas key phrase analysis will not be an revolutionary methodology to search out distinctive content material concepts, keep in mind that nice content material concepts don’t essentially must cowl new subjects. Many of the greatest content material items are simply distinctive views on frequent ache factors.
For instance, you could possibly take a standard key phrase after which interview a number of consultants to get their views and case research on that individual subject.
3. Look At Your Rivals’ High Performing Content material
Monitoring your opponents’ prime performing content material will assist you to higher perceive the kind of content material your target market enjoys.
Whilst you don’t need to copy their content material, you possibly can put your individual spin on the identical thought.
To trace your opponents’ prime performing content material, you possibly can take a look at their prime pages in Ahrefs.
Nonetheless, as a result of visitors doesn’t all the time correlate with conversions and also you don’t actually know who the piece of content material is attracting, a greater methodology is to have a look at the paid key phrases they’re bidding on.
Monitoring your opponents’ paid key phrases is helpful as a result of they most likely gained’t bid on key phrases that don’t flip into leads and gross sales.
Yow will discover your opponents’ paid key phrases in a device like Ahrefs, Spyfu, or SEMrush.
For instance, listed below are a few of the key phrases that Sitecore is operating advertisements for:
If Sitecore is your competitor, it is perhaps price creating content material round key phrases like “writing content material for an internet site” and “content material advertising methods.”
One other technique is to easily scroll by your opponents’ social media content material and take a look at which social media posts generated probably the most engagement. You can even learn by the feedback to double test that it’s producing engagement from the correct viewers.
For instance, this put up by ClickUp is a reshare of a testimonial/product evaluate of the three.0 model of the platform from an influencer:
It generated 30 plus feedback and you may as well learn by the feedback and see that they’re from ClickUp’s splendid target market:
If ClickUp is your competitor, you would possibly need to strive asking your beta customers to create their very own tutorial movies of how they’re utilizing your platform. Then, reshare the influencers’ movies on social media.
So along with stealing your opponents’ content material methods, you may as well steal content material format concepts. For instance, are they utilizing stay video, memes, or GIFs of their social media technique?
You can even take a look at completely different channels for inspiration. For instance, if in case you have a YouTube channel, take a look at the highest performing content material in your opponents’ Instagram reels to make use of as inspiration.
4. Observe Trending Business Information And Subjects
Monitoring business information and subjects is important should you’re creating any social media or e mail content material as many individuals use these channels to remain up-to-date with the newest information.
There are a couple of simple methods to search out present trending subjects.
First, you should use a device like Google Tendencies to search out present trending subjects throughout the globe. That is nice for newsjacking, although you most likely gained’t discover developments related to your area of interest business:
A technique to search out extra particular trending subjects is to enroll in e mail newsletters inside your area of interest. This might help you supply not solely present trending subjects, but additionally generate concepts for brand new content material codecs.
For instance, the Leveling Up e-newsletter is an effective way to remain up-to-date with the newest advertising information:
BuzzSumo is one other useful gizmo for locating trending subjects. You may monitor particular classes, and it’ll present you the trending content material in that class, or you possibly can monitor particular key phrases.
Sadly, writing weblog posts about present trending subjects won’t be one of the best method in case your aim is to create evergreen content material that ranks in search engines like google and yahoo.
Nonetheless, you possibly can nonetheless write weblog posts for rising developments with longer-term progress potential.
One of many best methods to search out long-term progress developments is to make use of a development discovery device like Exploding Subjects.
It solely exhibits B2B and B2C developments which have steadily elevated in Google Search quantity for a minimum of a number of months. So creating weblog content material round these developments might help you catch a brand new development earlier than it’s common, but nonetheless be assured that the content material will seemingly be evergreen.
To create content material round these subjects, seek for them on numerous trending social media platforms and ask the influencers discussing them most prominently to offer you quotes on the development.
5. Ask Business Specialists
Asking consultants for his or her tackle a particular subject is an effective way to make your content material distinctive and higher than the content material that presently exists on-line. You can even immediately ask them for content material concepts.
For instance, you possibly can attain out to them on social media or by e mail and ask them one of many following questions:
- What development are you most enthusiastic about for 2024?
- What do you consider is presently probably the most underrated technique in (your business)?
You should use their responses to generate content material concepts and even use the quote they offer you in your content material.
You can even tag these influencers if you publish the content material to assist your content material promotion efforts.
6. Replace or Republish Outdated Content material
Solely a fraction of your viewers will see your content material the primary time you publish it – particularly should you primarily use social media advertising. So lots of the greatest content material creators repost or reuse their prime performing content material.
The perfect half is that the content material is already confirmed to resonate along with your viewers, so it minimizes the chance of the content material failing.
For instance, content material creator Brian Dean not too long ago posted this on LinkedIn:
And I only recently noticed that he revealed the identical put up once more with a barely completely different hook and up to date intro:
Brian Dean can be wonderful at repurposing content material concepts throughout completely different social media channels. For instance, he took the identical thought (e mail advertising is nice for progress) and likewise created a YouTube video about it:
He additionally repurposes his YouTube content material into YouTube shorts so that every piece of content material earns extra attain.
Along with reposting and repurposing social media content material, it’s additionally necessary to replace your weblog content material.
It is a prime technique we’re presently utilizing at Copyblogger. The content material advertising panorama is rapidly evolving, and a few of the methods that used to work 5 years in the past are now not efficient.
So we’re updating the content material that beforehand carried out one of the best and has begun to slowly deteriorate.
To search out one of the best content material to replace, look in Google Search Console and see which posts have misplaced probably the most visitors over the previous few months.
You are able to do this by going to the Search Outcomes report and clicking on “New” for the search filter.
Then, you possibly can examine visitors from the earlier three months to the latest three months.
Then, you possibly can kind by pages and filter the outcomes by those who have misplaced probably the most visitors:
Then, add these posts which have misplaced probably the most visitors to your content material calendar.
If you replace the posts, look within the present search outcomes to see should you’re lacking any subjects the opposite weblog posts cowl. Nonetheless, don’t simply regurgitate the identical recommendation as the entire different weblog posts.
Take into consideration not solely further data that might be useful to the reader, but additionally what recommendation can be simpler and assist them obtain higher outcomes than the recommendation that’s presently within the search outcomes.
7. Share What You’ve Realized
As ChatGPT makes it simple to rapidly generate factual recommendation, folks (and Google) need content material that gives private expertise.
So preserve a journal of what you be taught. Maybe put aside a while every Sunday to replicate on experiments you’ve run, necessary conversations you’ve had with crew members or business influencers, and the rest you’ve realized throughout the week.
Upon getting an thought of a lesson you realized, put it right into a storytelling framework and add a key takeaway on the finish.
Right here’s a fantastic instance of how Melissa Kwan did this in a LinkedIn put up:
These tales are charming to learn they usually additionally present helpful insights to the reader.
Nonetheless, it doesn’t must be a failure story.
You can even write a case research or perhaps a knowledge research.
Right here’s a nice instance of a case research piece of content material that carried out properly:
In the event you don’t have any long-term case research, you may as well simply share a small experiment or A/B check you latterly ran.
The purpose is that folks like actual tales and classes from others – not simply hypothetical recommendation. Particularly within the age of AI, these private success tales are extremely efficient at producing engagement.
8. Share Tales From Others
Sharing your individual tales is a good begin, however one individual can solely have so many extremely impactful experiences in every week.
An alternative choice is to supply tales from different folks – ideally, those that don’t have time to share their very own tales.
For instance, Jon Davids constructed his LinkedIn account to almost 60,000 followers by primarily sharing different founders’ tales on social media.
Right here’s simply one instance of the varieties of posts that he steadily publishes:
On this case, you could possibly even rent a researcher to search out the content material concepts for you after which put the story collectively your self.
Or, you possibly can take a look at different content material channels for inspiration. For instance, this story concerning the banana man was initially informed on a podcast. The LinkedIn poster then did slightly further analysis and revealed his personal twist on the story on LinkedIn. As you possibly can inform, it nonetheless carried out extremely properly, producing over 100 feedback and reposts.
You can even contact folks on to ask if they’d take into account sharing a narrative. For instance, in case your viewers is B2B founders, you could possibly attain out on to a B2B founder and ask if they’d take into account letting you write a narrative on probably the most impactful factor they’ve realized throughout the yr.
There’s additionally a supply known as Assist A B2B Author, which lets you submit requests for quotes from consultants.
9. Incorporate Consumer Generated Content material
Among the finest methods to make sure you’re creating content material that customers love is to have the customers create the content material for you!
For instance, this put up is a wonderful instance of person generated content material for Oura Ring:
The one downside is that it may be tough to get customers to place within the effort to create content material for you.
So one choice is to run contests or a giveaway for one of the best content material.
Whereas giveaways are pretty frequent amongst B2C manufacturers, you could possibly nonetheless do one as a B2B model.
For instance, Trello ran a $5,000 giveaway contest for folks to put up the place they work from whereas touring the world.
Consumer generated content material also can come out of your workers. For instance, Trello might have additionally requested its workers to take part by sharing the place they work from in Trello.
10. Create Much less Content material
This tip could appear counterintuitive, however extra content material quantity isn’t all the time higher.
In the event you don’t have something insightful to share, don’t publish any content material.
It is a tip from Alex Hormozi. He claims to scrap loads of the content material that they report if he doesn’t really feel that it’s really excellent.
So spend extra time on the ideation section and don’t simply publish content material since you really feel that it’s good to keep updated along with your content material calendar.
It takes time to create a very excellent piece of content material, and you may even see a lot better outcomes by spending extra time on a single piece of content material than merely creating extra content material.
Take The Subsequent Steps To Generate Nice Content material Concepts Now
In the event you’re nonetheless having hassle considering of nice content material concepts, take into account becoming a member of a peer group just like the Copyblogger Academy, the place you possibly can collaborate and brainstorm content material concepts with different creators.
As well as, you’ll even have entry to hours of content material advertising programs, and you may ask me any of your content material advertising questions immediately.
Alternatively, should you’d quite outsource the complete content material creation course of, you possibly can merely rent the Digital Commerce Companions to do your content material advertising for you.
