In half one of this two-part article on constructing an efficient content material creation technique we explored the drivers for a studying content material technique and the way and the place content material can assist operational efficiency. Right here we glance past the content material and take into account which instruments and approaches will guarantee studying kinds part of the general worker expertise. We additionally have a look at who within the group can energize the educational expertise and the way connecting folks round studying could make it extra impactful.
Join with the place and the way folks be taught!
Having an efficient studying content material technique is extra than simply occupied with formal studying supply. It’s additionally about utilizing the office and collaborative working as channels and sources of studying content material. As a result of studying content material ought to match studying experiences that aren’t solely managed by studying techniques however are additionally a part of the worker expertise within the office and the locations the place they work.

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So, as we take into consideration studying content material technique, we’d like to consider the instruments we offer, and the content material administration controls and upkeep we put into place which assist formal studying supply from our coaching and studying groups. We have to take into account the instruments the educational workforce has to generate their very own content material or adapt related supplies into coaching sources to assist learners to maintain tempo with the pace and the size of change.
We additionally want to consider how we assist employees themselves in work and supply them with the instruments that may assist studying simply in time, but in addition present them with the instruments for wealthy suggestions, search, and the instruments that allow them to create their very own studying content material, in order that they’ll share their data, methods and abilities.
Typically digital studying defaults to being about private, lone research. That should change.

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That is how we deliver content material from L&D and consultants and the workforce collectively that generates the best studying. And it’s the mixture of content material curation, content material creation, and the place we take the learner to be taught that dictates how deeply the educational works. Though each inside skilled is a possible supply for content material, we’d like instruments to assist them. They themselves are additionally a vacation spot for the place the educational takes place. Groups can come to L&D. L&D can go to the office with the workforce. People can go to the skilled. The skilled can go to the office and be with the person learner or with the workforce.
The combination depends upon how quickly folks must begin to be taught, and the way virtually we have to develop data, ideas, abilities, attitudes, and behaviors. For grownup skilled studying, it’s usually the mixture of workforce, particular person, and skilled within the office that actually makes studying impactful.

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So, a profitable studying content material growth technique will embrace all types of content material.
However what’s essential right here is that the extra we share, the extra we suggest, the extra we join with one another as learners, contributors, consultants, groups, managers, and leaders round studying and generate and devour studying content material collectively – the extra vitality we generate round studying as a complete.
No matter whether or not it’s bespoke, off-the-shelf, user-generated, or co-authored content material – it’s delivered to life by the area we create and the popularity we give to studying and efficiency enchancment enabled by constructing proficiency and celebrating success. Being a social learner and social studying are what energizes the content material we create.

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It’s in the end what drives studying engagement with studying content material. So, once we take into consideration studying content material creation it’s about nudging folks by way of studying cycles and studying sprints. As a lot because it’s the enter – and that may come from off-the-shelf, bespoke, or co-co-created or user-generated content material, enabling us to seize actions and share suggestions and reflections are what drive authenticity, construct belief, and empower the larger aim of a studying tradition.
So, once we take into consideration efficient studying content material methods, take into consideration the massive image and the educational cycle to get it proper and make the fitting content material resolution selections.
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