Crafting Your Content material Blueprint for the Remainder of 2023 With Creator Fashionable Millie

In case you fell off the bandwagon of sticking to your New 12 months’s Decision to turn into a content material creator, you’re not too late.

Fall is the finest time of 12 months to get began, so I wish to stroll you thru my step-by-step course of for planning out the following 4 months of content material. This course of is identical one I’ve used to develop my model, Fashionable Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that may be just right for you. Let’s bounce in.

Why is the autumn one of the best time of 12 months to begin creating?

There are two main causes the autumn (primarily September by November) is among the finest occasions of the 12 months to create content material:

1. Throughout the summer season, the solar is out longer, folks go on trip, and children aren’t in class so that you’ll typically see a dip in engagement on social media since persons are outside extra.
   Going into the autumn season, it begins to get darker sooner, folks fall again into their routines, and so they get again into consuming social media.
2. You’re in a position to make use of the vacations to your benefit.

Right here’s Stephanie, for example.

Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as a substitute by my teaching, she labored on this four-month content material technique. From September by December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them obtained over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video acquired 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now which you can see the facility of accelerating your content material creation efforts within the fall, let’s bounce into my course of.

Step One: Decide Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Decide one to begin with at the start of your development journey. This fashion you’ll be able to put 100% vitality into mastering the platform, versus 33% vitality into Instagram, 33% into YouTube, and 33% into TikTok (that will get you slower outcomes).

Step Two: Decide Your Posting Frequency

That is going to be a schedule that you’ll be able to realistically sustain with for the following three to 4 months. It needs to be real looking for you, and one thing you’ll be able to adapt into your present way of life. These are widespread frequencies that we see on-line:

➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day

As soon as you know the way typically you wish to put up, plug that right into a calendar to see what number of movies whole you may be creating every month (see picture for instance). This can be a quantity we’ll come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your purpose is development or fast development on-line, it’s necessary to be intentional with every bit of content material you create. Most companies or creators will skip this step nevertheless it’s so essential to get clear in your imaginative and prescient, in order that your content material may be clear, as properly.

To start out, reply these three questions:

• What trade are you in?
• What part of that trade are you going to concentrate on?
• Who do you wish to attain/who’s your audience?

Instance:

What Trade are you in? Journey
What part of that trade are you going to concentrate on? San Diego Journey
Who do you wish to attain/who’s your audience? San Diego Journey for Vacationers

Realizing the reply to those questions will make it easier to with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press file, you’ll need to perform a little research in your trade to see what persons are at present searching for. The locations I like to recommend to my college students to do that analysis are these search engines like google and yahoo:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is sort your trade or trade sort into the search bar to see what outcomes are urged under.

Following our instance from step three, as you’ll be able to see on this screenshot from YouTube, persons are trying to find “San Diego Issues To Do”, so I’m going to write down that down as a video concept.

Identical factor on TikTok. After I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You’ll be able to repeat these steps by typing different phrases that must do together with your trade. For instance, since my purpose is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll sort “vacationers” into the search engine to see what’s really useful.

Upon getting an inventory of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would want to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies can be “search-based” video concepts (ie. the listing of video concepts we created using search engines like google and yahoo).

However for the opposite 30%, I’ll go away room to adapt to developments and even make movies only for enjoyable!

So when you put up 14 movies/month perhaps your breakdown will appear to be this:

• 10 search-based movies (these are straightforward to batch movie forward of time so you’ll be able to plan content material upfront).
• 4 spontaneous movies (this leaves room for artistic freedom and spontaneity).

And that is all there’s to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And keep in mind: You may wish to iterate as you go. As soon as you start figuring out which varieties of content material carry out properly (and which do not), you may get higher at selecting the particular subjects best-suited to your model over time.