Welcome to Advert Age’s influencer advertising information roundup. Every week, we’ll be highlighting the most recent developments on the intersection between manufacturers and the creator economic system, together with new partnerships between manufacturers and creators, notable new options throughout social media platforms and the expansion of creator-led companies.
Have ideas or information to share about influencer advertising and the creator economic system? E-mail Gillian Follett at [email protected].
Khaby Lame and Fortnite: TikTok’s wordless comic Khabane “Khaby” Lame, who has held onto the title of “most-followed TikTok consumer” since June 2022 (161.9 million), would be the newest superstar to characteristic in Fortnite’s “Icon Sequence” of character skins alongside Ariana Grande, MrBeast and Kansas Metropolis Chiefs quarterback Patrick Mahomes, amongst others. Fortnite leans closely into collaborations with creators, athletes, celebrities, manufacturers and leisure franchises to entice gamers to proceed taking part in—and spending their cash on the “skins,” or new character appearances, that end result from these partnerships. The Lame pores and skin is a part of Fortnite’s Battle Move, which prices $9.50.