There appears to be pretty main deck-clearing train underway at IPG-owned McCann, with McCann Worldgroup world president and chief inventive officer Alex Lopez, a former Nike marketer, leaving laborious on the heels of McCann world chairman and CEO Chris McDonald.
Which signifies that McCann Worldgroup world CEO Daryl Lee (above) will change into McCann world CEO too. Fairly the place McCann ends and Worldgroup begins is probably solely recognized to Interpublic insiders and pulling the 2 collectively appears smart (Worldgroup is the worldwide community of 120 or so primarily McCann businesses.) Beneath its former association, turf wars regarded inevitable.
Lee, after all, is a former world CEO (lot of these nonetheless round today) of IPG Mediabrands, guardian firm of UM and Initiative. As such he could have discovered the present construction at inventive company McCann needlessly sophisticated. IPG additionally owns FCB, MullenLowe and quite a few smaller retailers who could now be trying nervously over their shoulders.
Philippe Krakowsky is the present boss of IPG and it appears from the skin that he’s much less dedicated to the established order than long-serving predecessor Michael Roth. Artistic businesses now not name the pictures within the massive holding corporations and there’s a gradual however perceptible transfer from scores of inventive company manufacturers to far fewer, generally, as with the newly-minted Dentsu Artistic, only one.
Publicis Groupe, which has been extolling the facility of 1 for years now, nonetheless has many extra though it has lumped collectively a few of its greatest US inventive expertise from the likes of Leo Burnett and Saatchi & Saatchi into New York entity Le Truc. One may surprise if the Publicis company model nonetheless has a lot salience exterior Europe the place it’s nonetheless massive in France and a stand-out performer in Italy.
WPP has merged all of its inventive businesses except for Ogilvy – nonetheless a mini-holding firm in some ways – together with VMLY&R, reportedly a powerful performer within the US though extra so from VML (the digital bit) than Y&R. Ditto Wunderman Thompson elsewhere.
As shareholders demand progress, versus survival, in a post-pandemic world 2023 is more likely to see extra massive modifications.
