Two years in the past, an official full-time advertising group for the Kansas Metropolis Chiefs model was shaped for the primary time ever. One yr in the past, the group gained the Tremendous Bowl.
Within the newest episode of Yeah, That’s Most likely An Advert, neighborhood editor Luz Corona and Adweek Podcast Community senior producer Al Mannarino are joined by Lara Krug, CMO and evp of selling at Kansas Metropolis Chiefs. The Chiefs are winners on the sector and off, as seen within the fandom that has surged all through the years, due to charismatic gamers within the highlight and a number of Tremendous Bowl wins.
The group chats in regards to the whirlwind of the advertising group’s journey, stability the model’s story whereas nonetheless protecting the NFL’s narrative current and why the primary tailgate of this season can be an enormous one for Kansas Metropolis.