After a tough yr, January was essentially the most favorable month for the crypto market. Whereas most of what may be mentioned apply to different bullish cycles, a number of statistics made January extremely attention-grabbing within the blockchain area.
For instance, whereas altcoins are inclined to path BTC in efficiency (first is Bitcoin season, then altcoin season), the tip of January noticed an distinctive efficiency in altcoin costs, together with these inside GameFi. This means that the market is strategically awaiting any signal of constructive macro information to leap again into extremely speculative crypto property, regardless of the carnage of 2022.
GameFi funding has continued to dry up, and whether or not the constructive sentiment continues for lengthy sufficient to rekindle VC curiosity in blockchain gaming tasks stays to be seen. In January, over half of the funding went to GameFi infrastructure—whereas investing in particular video games or studios continues to be a precarious proposition, VCs are much less tepid in regards to the GameFi business.
The long-awaited AAA blockchain video games have lastly begun hitting the markets, led by the Beta of Illuvium, which has already seen a lot exercise.
Key Findings
General Crypto Overview
- ETH elevated from the low-$1,200s on the finish of December to a excessive of $1,660, its greatest price-performance in a yr
- Many outstanding altcoins noticed a doubling, even tripling, of their values
GameFi Customers
- New customers as a proportion of whole customers in GameFi decreased to 36% from 38.8% in December
- Energetic GameFi elevated barely on the finish of December
- Nonetheless, new GameFi consumer numbers had been the bottom they’ve been since August 2022
GameFi Initiatives Overview
- Illuvium has grown to have the third-highest lively customers on Ethereum even whereas in Beta
- The value of AXS doubled whereas Axie Infinity’s market share of transactions grew
- Polygon GameFi customers tripled from Jan. 1 to Jan. 5
- In distinction to different ecosystems, BNB’s GameFi consumer numbers declined
GameFi Funding & Funding
- GameFi funding continued to drop, hitting report month-to-month lows of $20.9M
- 3 tasks within the GameFi area obtained funding in January
Crypto Macro Overview
The crypto market had its greatest month in a couple of yr as the worth of ETH elevated from the low-$1,200s zone on the finish of December to a January excessive of $1,660.

The equities markets additionally had a constructive month. Nonetheless, January’s ETH crypto worth enhance was extra substantial than in different bullish cycles from the previous yr, indicating renewed curiosity in crypto.
January was exceptionally favorable for the worth of altcoins and, due to this fact, the GameFi market.
For instance, the costs of three main altcoins for GameFi—SOL, AVAX, and BNB—had MoM will increase (thirty first of the month) of 146%, 80%, and 26.4%, respectively.

GameFi Market Overview
The proportion of recent customers in GameFi declined to 36%.
Month-to-month GameFi CustomersMoreover, the variety of new GameFi customers was the bottom since August 2021. These statistics proceed a several-month pattern, indicating individuals are hesitant to leap again into the GameFi area.
The variety of lively GameFi customers elevated on the finish of December.

This coincided with the sharp rise within the worth of Ethereum. Footprint Analytics counts an lively consumer as a novel pockets interacting with the blockchain within the prior month. One particular person can have a number of wallets, however the metric is however a superb indicator of the quantity of exercise taking place on-chain.
GameFi Initiatives Overview
Even in Beta, Illuvium has the third-highest lively customers on Ethereum.
Recreation Rating on Eth ChainIlluvium is without doubt one of the most anticipated GameFi titles, and its token (ILV) is the highest-priced GameFi token.
Axie Infinity noticed a progress in its market share of transactions, with the worth of its token greater than doubling MoM
Axie Infinity Market Share of TransactionsAxie Infinity was the primary blockchain sport to achieve widespread recognition over a yr in the past. It’s nonetheless the highest blockchain sport by quantity.
The variety of GameFi customers on Polygon tripled from Jan. 1 to Jan. 5
Most of those positive factors got here from Arc8 by Gamer on Polygon. Different chains, specifically Hive and Wax, had 50-100% will increase in MoM for this metric, albeit a lot steadier.
BNB noticed a decline in GameFi customers in January
GameFi Energetic Customers January Report
GameFi Funding & Funding Overview
Regardless of constructive figures in GameFi, whole GameFi funding was the bottom in over a yr, at $20.9M

Solely 3 GameFi tasks closed funding offers in January

These had been: Intella X, Oh Child Video games, and YGG Japan. IntellaX is constructing a blockchain pockets for gaming and closed $12M. Web3 sport studio Oh Child Video games closed a $6M seed spherical. YGG (Yield Guild Video games) is without doubt one of the premier gaming guilds in GameFi and raised $2.9M for its Japan department.
This piece is contributed by the Footprint Analytics group.
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