Primarily based within the company’s Los Angeles workplace, Berger will lead the company’s built-in media group throughout all consumer accounts. Berger most lately led the funding follow for WPP’s EssenceMediacom. She was additionally a media consumer chief at Farmers Insurance coverage and spent 10 years at Interpublic Group of Cos.’ Initiative Media.
Successfully leveraging media has been the important thing to Large Spoon’s success in its experiential campaigns to “not solely attain and have interaction customers however to form and improve their expertise by concepts and creativity,” mentioned Laura Correnti, associate at Large Spoon.
This was what the company did for the GE “Focus Takes Us Additional” marketing campaign in late 2022. Large Spoon executed the primary model takeover within the historical past of The New York Occasions, shopping for out each advert placement within the Dec. 6 print difficulty.
“At Large Spoon, we consider it’s one factor to purchase impressions, it’s one other factor to make one,” Correnti mentioned. “For all of our model companions, we try to satisfy audiences the place they’re with the aim of being additive, not simply adjoining to the media they’re consuming.”