McCann has been appointed as IKEA’s first international advert company though the corporate will proceed to work with different businesses in some markets. Mom handles IKEA within the UK. The account shall be run out of McCann Spain.
IKEA says it desires to “streamline” its company operations. It’s not unusual for an enormous international consumer to work primarily with one company and likewise use others how and when. Vodafone, for instance, makes use of New Industrial Arts for international work whereas it’s individually reviewing its flagship UK account.
McCann international CEO Daryl Lee says: “We’re humbled and excited to be appointed as Ikea’s first international model advertising and marketing companion. Ikea’s imaginative and prescient to create a greater on a regular basis life for the many individuals, based mostly on common truths, is completely aligned with our international philosophy of ‘Fact Nicely Advised’.
“Our groups that collaborated all over the world, brilliantly led by McCann Spain, can’t wait to launch an everlasting model platform that resonates globally and additional builds Ikea’s management place in each market.”
The win is well timed for McCann which misplaced the enormous Verizon account within the US to Ogilvy on the finish of final week.