Different networks make you wait till the top of your contract, however O2 clients can now improve their telephones at any time.
To dramatize this, O2’s Bubl robotic crops up in some uncommon locations – the freezer, the dentist’s chair, a martial arts class, an evening membership queue – with a brand new telephone in his hand. Bubl can even make shock appearances in easyJet and Google Pixel adverts, in addition to bursting out of OOH screens.
Simon Groves, director model and advertising and marketing at Virgin Media O2, mentioned: “At a time of a lot uncertainty, we wish to proceed to interrupt down the boundaries of inflexible telephone contracts, giving clients the liberty to resolve what they need, when they need it.”
Kimberley Gill, inventive director at VCCP London, mentioned: “Having the choice to decide on if and whenever you wish to have an improve is thrilling. Swap Up places the shopper first and we’re thrilled to work on a marketing campaign that challenges trade requirements.”
The built-in marketing campaign will run till eleventh Might on TV, OOH, digital and linear audio, social, and retail. Media is by Manning Gottlieb OMD, PR by Hope and Glory and buyer communication by Rapp.
MAA inventive scale: 6.5
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