Ogilvy has been appointed as Jameson Irish Whiskey’s new world artistic company. The Pernod Ricard model appointed the WPP store after a pitch managed by R3.
Jameson is ranked within the high 4 world whiskey manufacturers and leads the Irish whiskey class with a 67% market share. The account strikes from TBWA.
Irish Distiller world advertising and marketing director Brendan Buckley says: “It’s an thrilling time for the Jameson model as we search to take the world’s most cherished and shared Irish whiskey to the following degree via breakthrough creativity and model storytelling. Creatively and strategically, Ogilvy impressed the group over the course of a rigorous pitch course of, pairing a worldwide outlook with native cultural relevance in our key markets, and we’re very excited to start working collectively.
“I might additionally prefer to sincerely thank TBWA globally, and most not too long ago TBWA Dublin, for his or her valued artistic contribution to the Jameson model over a few years.”
Ogilvy Promoting world CEO Antonis Kocheilas says: “We’re triple delighted and twice as proud for having the chance to work for an iconic model like Jameson and assist make it the world’s most shared spirit. In the course of the pitch course of our group fell in love with this superb model and was in a position to reveal the affect borderless creativity will help it have in tradition. One of the best is but to return.”
Ogilvy has been the perfect performer amongst WPP’s massive artistic networks not too long ago. It received Community of the 12 months on the current Cannes Lions pageant.