There are two sorts of coincidences.
The primary is the one which we frequently discuss. It’s the make-believe magic of two issues occurring that we didn’t count on to happen. Whenever you and your long-lost faculty roommate find yourself randomly sharing adjoining bowling lanes once you’re 72–that’s a coincidence. When the world knowledgeable on the obscure Discs of Tron videogame finds a pristine instance deserted on the finish of a driveway close to his mother’s home… We invent all types of causes for these occasions, however they’re merely random.
The opposite sort issues much more. That is once we get two unrelated incidents confused as a result of they occurred close by in time. For those who have been consuming your first ever kombucha once you heard that your cat died, it is likely to be that sooner or later, seeing a can of kombucha prompts you to be unhappy. The occasions are co-incident.
As our lives velocity up and the variety of inputs will increase, it’s simpler than ever to have occasions in proximity immediate instincts or expectations which might be unrelated to what they really created.
That’s one motive why entrepreneurs work so exhausting to have their merchandise or adverts present up in instances of our lives once we’re more likely to affiliate them with emotions that result in consumption. It’s not a random coincidence, it’s merely an incident that was deliberate upfront.
Ring a bell?
