Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled undertaking supervisor within the service trade. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising, and PR companies. She additionally supplies and produces audiovisual content material associated to Blockchain know-how, NFTs, metaverse, net 3.0 and extra.
Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra in regards to the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has diverse. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize in depth expertise within the media and PR discipline.
Nonetheless, after I returned to Spain, my curiosity in decentralized know-how led me to coach as a specialist in undertaking administration and operations on this discipline. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a deal with offering blockchain options to buyers and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively know-how and media.
This has additionally allowed us to collaborate with a number of respected corporations within the sector similar to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Loss of life, who’re making our neighborhood develop from high quality.
Our fundamental focus is to empower the way forward for blockchain know-how, and to attain this purpose, we offer progressive options for enterprise capitalist (VCs), companies, and repair suppliers via blockchain options. Moreover, we attempt to unfold consciousness and training about this know-how to society via mass media, similar to tv. We’ve produced our personal tv program that gives data on the most recent technological traits and conducts interviews. to open the market, and due to the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the US, and Spain.
Gabriela Reyes, CEO and Co-Founding father of LivelyVerse
Gabriela Reyes, in your web site, it’s written, “We’ve our personal television present with +100 million viewers” the place can we discover this?
The channel might be out there via Cablevisión Stream and Crimson Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Crimson Intercable in Colombia; Crimson TV Cables in Chile; Crimson de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however all people can watch the channel via its streaming website http://www.ucltelevision.com/vivo/.
As well as, now our program might be broadcasted via the SOMOS channel, the most important community of native channels in Argentina, belonging to Private Stream.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we’ve launched a brand new product, which might be prepared in a couple of weeks and we imagine it will probably change the entire paradigm of how enterprise strikes from web2.0 to web3.0.
One of many huge issues for blockchain enterprise house owners who will not be tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the good contract proprietor and because of this individual might personal the entire enterprise..
Along with that, there are different issues, similar to excessive prices attributable to having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise house owners to manage their ACL (Entry Management Listing) and migrate from web2 to web3 in a easy approach, with just some clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, world enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and navy conflicts occurred in a number of areas and political and regulatory occasions can have a major impression on market uncertainty and, subsequently, on funding resolution making.
The opposite topic that we must always take note of is the worldwide recession anticipated because of the results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other challenge that we shouldn’t neglect.
I can say that the decline in world mutual funds has affected the trade as an entire. Nonetheless, we imagine that this development has highlighted the necessity for options that present an exit plan for buyers and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues attributable to the dearth of a liquid exit plan for buyers, will change into robust.
In your expertise, Gabriela Reyes, what are the important thing components to a profitable blockchain/crypto advertising marketing campaign, and the way is success measured?
One of many key components to success is crafting a message that not solely highlights the distinctive advantages of the know-how, but in addition speaks on to the wants and ache factors of the audience. Whether or not via focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a approach that resonates with potential customers.
It is usually vital to have a radical understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising marketing campaign, but in addition the channels used to succeed in them. Whether or not via social media, occasions, or conventional promoting like TV, the purpose is to have interaction with potential customers the place they’re most energetic and attentive.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This entails figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying know-how of blockchain has continued to reveal its potential for innovation and development.
In 2023 and past, I imagine that the know-how of blockchain may have important success, pushed by its potential to revolutionize varied industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a latest report by Grand View Analysis, the worldwide blockchain market is predicted to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This entails figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying know-how of blockchain has continued to reveal its potential for innovation and development.
In 2023 and past, I imagine that the know-how of blockchain may have important success, pushed by its potential to revolutionize varied industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a latest report by Grand View Analysis, the worldwide blockchain market is predicted to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nonetheless, I’ve considerations about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a device for presidency surveillance and management. This, in flip, might have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these considerations, I imagine that there’s a promising future for cryptocurrencies because the know-how continues to mature and evolve, and as regulatory frameworks change into clearer and extra secure, I imagine that cryptocurrencies and blockchain will play an more and more vital position in our monetary and financial methods. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important development and adoption within the coming years.
Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled undertaking supervisor within the service trade. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising, and PR companies. She additionally supplies and produces audiovisual content material associated to Blockchain know-how, NFTs, metaverse, net 3.0 and extra.
Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra in regards to the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has diverse. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize in depth expertise within the media and PR discipline.
Nonetheless, after I returned to Spain, my curiosity in decentralized know-how led me to coach as a specialist in undertaking administration and operations on this discipline. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a deal with offering blockchain options to buyers and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively know-how and media.
This has additionally allowed us to collaborate with a number of respected corporations within the sector similar to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Loss of life, who’re making our neighborhood develop from high quality.
Our fundamental focus is to empower the way forward for blockchain know-how, and to attain this purpose, we offer progressive options for enterprise capitalist (VCs), companies, and repair suppliers via blockchain options. Moreover, we attempt to unfold consciousness and training about this know-how to society via mass media, similar to tv. We’ve produced our personal tv program that gives data on the most recent technological traits and conducts interviews. to open the market, and due to the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the US, and Spain.
Gabriela Reyes, CEO and Co-Founding father of LivelyVerse
Gabriela Reyes, in your web site, it’s written, “We’ve our personal television present with +100 million viewers” the place can we discover this?
The channel might be out there via Cablevisión Stream and Crimson Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Crimson Intercable in Colombia; Crimson TV Cables in Chile; Crimson de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however all people can watch the channel via its streaming website http://www.ucltelevision.com/vivo/.
As well as, now our program might be broadcasted via the SOMOS channel, the most important community of native channels in Argentina, belonging to Private Stream.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we’ve launched a brand new product, which might be prepared in a couple of weeks and we imagine it will probably change the entire paradigm of how enterprise strikes from web2.0 to web3.0.
One of many huge issues for blockchain enterprise house owners who will not be tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the good contract proprietor and because of this individual might personal the entire enterprise..
Along with that, there are different issues, similar to excessive prices attributable to having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise house owners to manage their ACL (Entry Management Listing) and migrate from web2 to web3 in a easy approach, with just some clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, world enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and navy conflicts occurred in a number of areas and political and regulatory occasions can have a major impression on market uncertainty and, subsequently, on funding resolution making.
The opposite topic that we must always take note of is the worldwide recession anticipated because of the results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other challenge that we shouldn’t neglect.
I can say that the decline in world mutual funds has affected the trade as an entire. Nonetheless, we imagine that this development has highlighted the necessity for options that present an exit plan for buyers and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues attributable to the dearth of a liquid exit plan for buyers, will change into robust.
In your expertise, Gabriela Reyes, what are the important thing components to a profitable blockchain/crypto advertising marketing campaign, and the way is success measured?
One of many key components to success is crafting a message that not solely highlights the distinctive advantages of the know-how, but in addition speaks on to the wants and ache factors of the audience. Whether or not via focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a approach that resonates with potential customers.
It is usually vital to have a radical understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising marketing campaign, but in addition the channels used to succeed in them. Whether or not via social media, occasions, or conventional promoting like TV, the purpose is to have interaction with potential customers the place they’re most energetic and attentive.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This entails figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying know-how of blockchain has continued to reveal its potential for innovation and development.
In 2023 and past, I imagine that the know-how of blockchain may have important success, pushed by its potential to revolutionize varied industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a latest report by Grand View Analysis, the worldwide blockchain market is predicted to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This entails figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying know-how of blockchain has continued to reveal its potential for innovation and development.
In 2023 and past, I imagine that the know-how of blockchain may have important success, pushed by its potential to revolutionize varied industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a latest report by Grand View Analysis, the worldwide blockchain market is predicted to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nonetheless, I’ve considerations about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a device for presidency surveillance and management. This, in flip, might have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these considerations, I imagine that there’s a promising future for cryptocurrencies because the know-how continues to mature and evolve, and as regulatory frameworks change into clearer and extra secure, I imagine that cryptocurrencies and blockchain will play an more and more vital position in our monetary and financial methods. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important development and adoption within the coming years.
