Main advertising and marketing govt Marisa Thalberg is buying and selling hammers for hammerhead sharks together with her newest profession transfer. After exiting Lowe’s final fall, Thalberg has taken on a brand new place as chief advertising and marketing and communications officer at SeaWorld Leisure.
She’ll tackle the function beginning April 24 and oversee model and advertising and marketing methods that drive income and increase visits on the firm’s portfolio of 12 parks. She can also be being requested to “elevate the corporate’s conservation mission,” SeaWorld stated in an announcement.
SeaWorld’s CMO function had been vacant for the previous a number of years and has developed, with Thalberg main all of selling and communications.
“Marisa’s expertise with among the most acknowledged retail and [food and beverage] manufacturers, coupled together with her robust historical past of driving income progress by means of holistic advertising and marketing methods, represents an amazing alternative to higher showcase our iconic manufacturers and the passionate work we do with conservation,” said SeaWorld Leisure CEO Marc Swanson.
