Engineering is the highly effective follow of having the ability to ship artifacts that do what they’re alleged to. Bridges that don’t fall down, software program that runs, IV strains that don’t get contaminated.
But when we wish to create one thing, it helps to know what it’s for.
That straightforward query, “what’s it for?” is important to ask and straightforward to keep away from.
In the event you’re about to spend money and time and energy to create one thing, how will you recognize if it labored? What must occur to make it price it?
And naturally, not simply bridges. Conferences. Memos. A household gathering.
And sure, advertising and marketing.
Who’s it for?
What’s it for?
