The hovering price of hen eggs has given a plant-based rival a gap.
Simply Egg, the vegan egg substitute produced from mung beans, has taken out a full-page advert on this Sunday’s New York Occasions touting that “Crops don’t get the flu,” a reference to an avian flu outbreak that’s made hen eggs scarce on retailer cabinets and awfully costly. Egg costs climbed by 11.1% from November to December, in keeping with the Bureau of Labor Statistics’ Client Value Index. The CPI’s index for meats, poultry fish and eggs was up by 7.7% in December as in comparison with the identical interval final 12 months.
Birds are being culled to cease the endemic, together with egg-laying hens. Greater than 57 million birds have been affected, in keeping with the Facilities for Illness Management and Prevention.
Simply Egg stated it has expanded distribution and elevated shelf area at shops to satisfy accelerating demand. Based on the corporate, gross sales velocity has by no means been increased whereas costs have remained steady over the past 4 13-week intervals. The recommended retail value of Simply Egg is $3.99 per bottle, with the typical value at retail being $4.30. A 12-ounce bottle of Simply Egg yields the equal of eight eggs.
