Search “social media supervisor” on LinkedIn’s job board and these are simply among the position duties you’ll discover:
Run all social accounts for natural and paid initiatives (Twitter, Fb, LinkedIn, Instagram, TikTok and YouTube) together with creating, scheduling and publishing content material to interact and delight our viewers. Produce dynamic video and graphic content material in addition to writing participating posts and curating YouTube channel content material. Develop “within the second” content material (i.e. cowl social dwell for particular occasions, photograph shoots, and many others.) to enrich pre-planned content material. Devise, talk and implement a complete influencer and social advertising technique, together with KPIs, price range and calendar. Assist digital advertising efforts by creating content material for internet, electronic mail, newsletters and different communications as wanted.
Dig even deeper and also you’ll discover that many of those jobs (with a supervisor title, bear in mind) require simply two to a few years of expertise and include salaries as little as $20 per hour.
Social media managers have been overworked and underpaid for the reason that job got here into being. Why are social media managers lastly talking up? As a result of the identical {industry} that celebrates uncooked, trustworthy, usually unhinged social media content material is the one which’s exploiting the workers accountable for that content material.
A breaking level
I do know what you’re considering. Any {industry} has jobs that overwork, underpay and are focused in the direction of early-industry professionals seeking to make their massive break. So, why ought to social media managers be handled any in another way?
Look to the NBA’s current mishap of a earlier worker’s publish on the corporate’s Fb web page (with 40M followers) to grasp why.
Within the publish, a earlier worker took to the corporate’s platform to elucidate the unrealistic expectations and exhausting working situations of being a part of the social media workforce: working 14-hour shifts, having to attend 90 days to get medical insurance protection and coping with unfavourable psychological well being unwanted side effects. To anybody who’s labored in social media, this story isn’t surprising in any respect. Nonetheless, the actions taken by the person despatched shockwaves throughout industries.
What’s even missed within the NBA ex-SMM’s rogue publish is that the multibillion greenback group has a workforce of social media professionals. In lots of rooms, social media administration is solely one other activity added to the checklist of a advertising coordinator’s duties. Think about your self “fortunate” in case your job is just social media and influencer administration.
