Sharks very not often assault people, although individuals typically concern the aquatic predators resulting from their portrayal in horror motion pictures like Jaws and The Shallows.
Tampa-based company PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on these movies with a marketing campaign stating that when people and sharks work together, it’s the animal that’s way more prone to be injured.
PPK designed three dramatic posters to attract consideration to shark finning, the observe of catching sharks and chopping off their fins for shark fin soup, which is taken into account a delicacy. The Animal Welfare Institute estimates that 73 million sharks are maimed on this method yearly. As a result of shark meat is price a lot lower than the fins, the sharks are then thrown again within the water to die from their accidents.
The posters are black and white with hints of crimson to signify blood. One reveals blood within the water as a shark swims by way of the open ocean, eyed by the crew of a fishing boat. One other depicts an individual holding a spoon to their mouth, which is dripping with blood, and notes that “73 million sharks are bitten by people annually.” The blood drips down the aspect of a bowl of shark fin soup and swimming pools on a desk within the third picture.
All the posters word that the looking of sharks shouldn’t be solely merciless to the animals however threatens to disturb the stability of the oceans, because the apex predators are obligatory for a wholesome ecosystem. Sharks are being hunted quicker than they’ll reproduce, with greater than 1 / 4 of shark species thought of threatened or endangered.
“Sharks get a foul rap,” PPK inventive director and author Michael Schillig instructed Adweek. “We got down to show, in a provocative method, that the deadliest shark assaults are literally carried out by people.
“Our general objective of consciousness finally drives help of the AWI’s efforts to cease shark finning and make the promoting of shark fin soup unlawful,” he added.
- Company proprietor/CEO: Tom Kenney
- President: Garrett Garcia
- Govt inventive director: Paul Prato
- Artistic director: Michael Schillig
- Copywriter: Michael Schillig
- Artistic director: Javier Quintana
- Artwork director: Alan Schneller
- Illustrator: Alan Schneller
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