Tips on how to Make AI Your Writing Sidekick for Content material Advertising

Synthetic Intelligence (AI) has blown up like a supernova. Conversations about AI are taking place all over the place. As you browse LinkedIn, learn your favourite search engine optimization weblog, or tune right into a advertising and marketing podcast, you will notice discussions about AI.

Some entrepreneurs see AI as a risk. However that doesn’t need to be the case. You possibly can learn to work with AI. Constructing AI into your processes will future-proof your advertising and marketing abilities if AI takes over the world. As a contract copywriter and content material marketer, I’ve seen ‘I, Robotic,’ and I’m not taking any possibilities.

AI will be your advertising and marketing sidekick. You should use AI to help your writing course of, be a contemporary pair of eyes for proofreading, or act as a second mind. This makes it a strong companion for content material advertising and marketing.

AI gained’t substitute content material entrepreneurs (but)

AI opens up a universe of alternatives. As new AI instruments emerge day by day, so do new methods of utilizing AI in your online business and on a regular basis life. You should use AI to do virtually something.

However that doesn’t imply AI will substitute content material entrepreneurs, SEOs, or writers — or, no less than, gained’t substitute them but.

AI has quite a lot of potential. However it additionally has limitations. Earlier than utilizing AI for content material advertising and marketing, it’s useful to become familiar with the constraints of AI.

It isn’t sentient

AI doesn’t have a mind such as you or I do. It could actually’t suppose or really feel.

AI’s data relies solely on logic. In distinction, our data relies on a mixture of purpose and emotion. Our experiences and emotions form how we see issues. However AI doesn’t have that potential.

AI may feign human emotion, but it surely’s merely an phantasm. AI’s emotion is curated. AI can solely understand issues primarily based on the knowledge it’s fed.

You possibly can’t depend on it to be correct

Positive, AI is highly effective. However it isn’t at all times correct. Identical to people, AI generally will get issues fallacious.

When utilizing ChatGPT, you will notice a disclaimer stating, “ChatGPT could produce inaccurate details about folks, locations, or information.” Whereas AI instruments do their finest to offer factually correct data, they nonetheless want a human contact.

If you happen to’re utilizing AI, fact-check the knowledge it provides you. That is notably vital when writing YMYL (Your Cash or Your Life) content material that has real-world results on the readers. In these circumstances, a human contact is essential for guaranteeing E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) runs by means of your content material. AI can not replicate this, working the danger of your content material being inaccurate and low high quality.

The output is restricted by the enter

Getting the absolute best outcomes from AI depends upon feeding it the absolute best data.

It’s like asking somebody to design you a emblem with out giving them the precise particulars about what you need the emblem to appear to be. They may get it proper. However it’s extra probably that they are going to get it fallacious — and you’ll find yourself in a back-and-forth ping-pong match of reiterating the design.

You could inform AI precisely what you need. In any other case, it’s going to hazard a guess (and certain get it fallacious). Be particular in your request — like actually particular. Need AI to offer you ten content material concepts for a weblog publish on programmatic search engine optimization? Inform it! Wish to ensure these outcomes are all concerning the SaaS trade? Inform it! The extra particular your generative AI immediate is, the higher the output shall be.

The responses can really feel canned

You will get AI to write down your touchdown pages, weblog articles, and advert copy. However you won’t need to.

Bear in mind how I mentioned AI isn’t sentient? And that the output is restricted by the enter? Effectively, each of these elements additionally contribute to the responses feeling considerably meh.

AI responses can really feel canned. They lack the originality and character you get from a human author who is aware of your model inside and outside.

With that mentioned, you’ll be able to prepare some AI instruments, corresponding to ChatGPT, to provide content material that mirrors your model’s voice, character, and tone. You are able to do this by sharing examples of your writing fashion, offering background data in your firm, and feeding it your tone of voice tips. However I’ll share extra on that later within the article.

One other attribute that limits the creativity of AI outputs is that it doesn’t routinely contemplate the consumer journey stage, their present motivations or wishes, or the precise phrases that drive motion for them. AI doesn’t know your deeper model origins or future objectives — except you prepare it on them.

All that provides as much as creating generic content material anybody may write. Use AI sufficient occasions, and you’ll discover acquainted patterns within the responses. It sounds like AI.

However AI generally is a highly effective content material advertising and marketing sidekick

It pays to concentrate on the shortfalls of AI earlier than you add it to your content material advertising and marketing course of. As we’ve established, AI isn’t excellent. However it may possibly nonetheless be helpful.

You should use AI to optimize the analysis, writing, and modifying phases of content material advertising and marketing.

You won’t be capable of depend on AI alone. However you’ll be able to pair it with a human contact to show it into a strong content material advertising and marketing sidekick.

Listed here are some methods you need to use AI to optimize and streamline numerous elements of your content material advertising and marketing course of.

Tips on how to use AI within the analysis part of content material advertising and marketing

The analysis part of a content material advertising and marketing technique will be time-consuming. Whereas each firm’s technique is totally different, the core components will comply with an identical sample.

In some unspecified time in the future throughout on-site content material planning, you’ll need to search out content material concepts, conduct key phrase analysis, and create outlines for weblog posts. There are just a few methods you need to use AI to simplify these content material advertising and marketing analysis and planning steps.

Use AI to search out content material concepts

In its most elementary type, the content material you create to your model ought to deal with two issues:

• What you do

• Who you do it for

We will get extra nuanced than that by layering in elements like objectives, campaigns, and consumer intent. However most content material will cowl matters which might be associated to your online business (what you do) and of curiosity to your viewers (who you do it for).

You should use AI to develop content material concepts for all kinds of selling channels — be it social media, newsletters, blogs, or movies. For the examples shared all through this text, I’ve used ChatGPT.

A easy AI immediate you need to use to search out content material concepts is:

Write an inventory of 10 [content type] concepts aimed toward [audience] who’re [problem they are trying to solve/goal they want to achieve]

On this immediate, the content material sort ought to relate to the channel you might be creating content material for, corresponding to a weblog. The viewers will align together with your target market. The issue or objective ought to relate to what your model does.

For a canine coaching faculty, the immediate may appear to be this:

Write an inventory of 10 weblog publish concepts aimed toward new canine house owners who’re making an attempt to coach their pet.

If you happen to put this immediate into Chat-GPT, you may be introduced with an inventory of potential weblog publish concepts corresponding to “pet separation anxiousness: ideas and tips” or “10 important instructions each pet ought to know.”

Work by means of this listing to resolve if any of these concepts are viable weblog posts. Some may be excellent as they’re, whereas others may want fine-tuning to verify they align together with your content material advertising and marketing technique.

Create a hub-and-spoke technique from these content material concepts

Drill down additional into every concept to create the bones of a hub-and-spoke technique. For every concept introduced, word what the subject is.

For the weblog publish concept “10 important instructions each pet ought to know,” you’ll be able to confidently assume the focal subject is “pet coaching instructions.”

There’s probably an array of weblog posts you’ll be able to write about pet coaching instructions, making this a probably highly effective hub subject to your hub-and-spoke technique. Moderately than doing plenty of handbook analysis to search out appropriate spoke weblog publish concepts, you need to use AI to hurry up the method.

Use the next AI generative immediate to ask Chat-GPT for spoke content material concepts primarily based on the hub subject:

I’m writing a collection of [content type] for a [business type] aimed toward [target audience].

For the hub subject “[hub topic],” create a desk of spoke content material concepts.

Making use of this to the pet coaching instructions key phrase, the immediate would appear to be this:

I’m writing a collection of weblog posts for a pet coaching faculty aimed toward new canine house owners.

For the hub subject “pet coaching instructions,” create a desk of spoke content material concepts.

In response to this immediate, Chat-GPT generates a desk of extra particular weblog publish concepts associated to the hub subject “pet coaching instructions.” This may make it easier to spin out a collection of useful content material that strengthens your content material visibility for this subject.

Use AI for key phrase analysis

Adore it or hate it — key phrase analysis is important to creating on-site content material methods. It tells you what matters folks care about, how common these phrases are, and the way tough it may be to rank in SERPs.

Generic AI instruments can’t do in-depth key phrase analysis, so it is best to nonetheless use a key phrase analysis instrument like Moz’s Key phrase Explorer. Nonetheless AI may also help with the early phases of key phrase analysis.

If you happen to’re beginning key phrase analysis from scratch, use AI to generate an inventory of key phrases. Take this a step additional by asking the AI instrument to group these key phrases by search intent. This immediate will look one thing like this:

Create an inventory of key phrases for [business type/topic]. Current the key phrases in a desk grouped by search intent.

Sticking with our canine coaching faculty instance, the immediate can be:

Create an inventory of key phrases for a canine coaching faculty. Current the key phrases in a desk grouped by search intent.

You’ll then be introduced with a neat desk of key phrases you may be capable of use. The key phrases probably gained’t be excellent, but it surely’s an awesome start line.

Undergo the listing and analysis every key phrase in Moz’s key phrase analysis instrument to get extra information, together with metrics corresponding to Problem and Month-to-month Quantity. You possibly can then use your key phrase analysis to see which key phrases you do (or don’t) need to use and discover different viable key phrases.

Utilizing AI for key phrase analysis is nice for getting the cogs turning, taking you from a clean web page to an inventory of key phrases. Grouping by search intent helps you to take that tough key phrase analysis one step additional, ensuring you’re protecting numerous consumer journey phases.

Use AI to write down weblog publish outlines

Okay, by this level, it is best to have a bunch of goal key phrases and weblog publish concepts. You’re virtually prepared to start out placing pen to paper. However earlier than you write your weblog publish, you must plan a primary draft.

You should use AI that can assist you write the primary draft of weblog publish outlines. AI-generated first drafts gained’t be groundbreaking. You will have to solid your eyes over it and optimize it together with your wonderful model, buyer, and market insights and data.

Whereas they aren’t excellent, they offer you weblog publish template you’ll be able to then tweak and enhance.

Enter this AI immediate to generate weblog publish outlines:

Write a weblog publish define for a weblog publish titled “[blog post title].”

The principle key phrase for this weblog publish is “[main keyword]”

You guessed it, we’re sticking with the pet coaching instance! Primarily based on the pet coaching analysis we’ve accomplished to this point, the AI immediate may appear to be this:

Write a weblog publish define for a weblog publish titled “10 important instructions each pet ought to know.”

The principle key phrase for this weblog publish is “pet instructions”

Chat-GPT will then provide you with a weblog publish define cut up into sections, together with the introduction, principal content material sections, and a conclusion.

As this publish focuses on the “10 important instructions,” Chat-GPT has given a listicle-style weblog publish define. It has additionally shared an inventory of extra assets on the finish you may need to reference within the publish.

You possibly can then evaluate the define that Chat-GPT has supplied and apply your subject data, adapt primarily based in your experiences, and perform extra analysis to enhance the define earlier than you begin writing the article.

Tips on how to use AI within the writing part of content material advertising and marketing

The sidekick powers of AI do not cease while you begin writing. While you’re writing content material, the method shall be predominantly human-led. Your tone of voice issues. As do your private experiences, opinions, and insights. These are the issues that make your content material distinctive and that AI can’t do very properly. So don’t substitute your uniqueness with generic AI content material.

You possibly can, nonetheless, use AI as a sub-writer to help with the writing part of content material advertising and marketing initiatives.

Use AI to adapt your tone of voice

If you happen to’re writing content material and need to ensure it has a selected voice, you need to use AI to tweak the tone of your writing. This may also help ensure your content material aligns together with your model voice and the web page intent.

If you happen to’re writing content material for a gross sales touchdown web page, you will have that content material to sound extra persuasive than an academic weblog publish. AI may also help you adapt your content material to make it higher go well with its meant goal.

Use AI to adapt your content material’s tone of voice through the use of generative AI prompts corresponding to:

For a gross sales touchdown web page, these prompts may appear to be this:

Bear in mind, the output from AI depends upon the enter. You possibly can enhance these prompts by offering extra particulars. You might, for instance, ask AI to make use of metaphors or similes in its model or to make use of easy vocabulary and brief, snappy sentences.

You might even inform it your model values to verify these are considered for tone of voice content material.

AI doesn’t at all times get the tone of voice proper. Usually, it can exaggerate the voice. No matter AI supplies, you’ll need to edit manually. However it may be nice for locating inspiration and unraveling the thread for phrases you might use or adjustments you might make.

I by no means copy and paste the output given by AI. As a substitute, I’ll search for phrases, sentences, or content material kinds that stand out to me. I’ll then refine my content material manually primarily based on any learnings gleaned from the AI model.

Beginning the paragraph with the phrase “Enroll,” for instance, encourages motion and lets the reader know the intention of the content material. That is way more persuasive than the softer, descriptive opening line “In these lessons…” used within the authentic content material.

This function is way from excellent, however it may be helpful should you’re experiencing a basic case of author’s block.

Use AI to generate headlines

The headline is likely one of the most important components of a weblog publish. A compelling, well-written headline will get clicks. It drives visitors to your weblog publish and will get extra eyes in your content material.

But, headlines will be the toughest factor to write down. Do a fast Google search, and you will discover lots of of formulation for writing compelling headlines or instruments to enhance your present headlines.

When writing headlines, it is best to account to your goal key phrases and the intent of the content material. If you happen to’re writing an academic weblog publish that teaches readers easy methods to do one thing, you’ll probably use phrases like “easy methods to.”

The one difficulty is that having an limitless listing of “easy methods to” articles in your weblog begins to look boring and repetitive. You possibly can combine this up by asking AI to generate potential headlines to your weblog articles.

Use the next immediate to get AI to generate headlines to your weblog posts:

Write an inventory of 10 potential headlines for a weblog publish about [blog post topic]. This weblog publish [brief description of blog post].

Utilizing our pet coaching faculty instance, this immediate may look one thing like this:

Write an inventory of 10 potential headlines for a weblog publish about pet instructions. This weblog publish shares 10 important instructions any new pet proprietor ought to know when coaching their pet.

As this instance is a listicle, it is sensible that Chat-GPT consists of the quantity within the headline. Nonetheless, you’ll be able to see a wide range of headlines you might probably use that sound extra compelling than simply “10 important instructions each pet ought to know.”

The headlines additionally use energy phrases like “must-know” and “final” to entice readers to click on by means of to the article. In the meantime, phrases and phrases like “be taught,” “educating,” and “coaching 101” let the reader know the article has an academic intent.

These outputs provide an awesome first draft of some potential headlines. You possibly can then fine-tune these headlines utilizing well-known headline finest practices.

This immediate doesn’t have to only be used for weblog articles. You possibly can adapt it for YouTube video headlines or e mail topic strains.

You can even use AI to generate headline formulation that you need to use when writing headlines sooner or later. Do that through the use of a immediate corresponding to:

Write 10 headline formulation that can be utilized to write down weblog publish headlines. Show these as a desk and ensure they cowl a wide range of content material varieties corresponding to [types of blog posts you typically share]

As at all times, you’ll be able to drill down additional into this by asking AI to organize a number of headlines for every article sort. You possibly can then tweak the formulation and maintain these readily available subsequent time you’re writing an article.

Use AI to summarize your writing

Each weblog publish ought to finish with a conclusion that provides the TL;DR (too lengthy; didn’t learn) low down of the article.

Usually, your conclusion ought to summarize the article by sharing the important thing takeaways. It ought to succinctly wrap up the article, leaving a long-lasting impression on the reader.

You may additionally need to use the conclusion to encourage readers to take motion. This may embody prompting them to learn associated articles, encouraging them to get in contact, or directing them to extra assets.

If you happen to’re utilizing ChatGPT-4, you’ll be able to enter longer content material. This makes it nice for asking ChatGPT to summarize long-form weblog articles. You can even use AI instruments which have particularly designed conclusion era options, corresponding to WriteMe or LongShot.

Use the next AI immediate to get AI to summarize your content material:

Summarize the next content material and supply the important thing takeaways. This shall be used to write down the conclusion for the weblog publish about [brief description of the blog post]

For our pet coaching faculty instance, this immediate will appear to be this:

Summarize the next content material and supply the important thing takeaways. This shall be used to write down the conclusion for the weblog publish concerning the 10 important instructions any new pet proprietor ought to know when coaching their pet.

On this instance, I solely shared a snippet of a weblog publish to offer you an concept of how this may look.

You possibly can even take this immediate a step additional by asking Chat-GPT to offer the important thing takeaways as a bullet-pointed listing.

This rapidly transforms a long-form article right into a scannable listing of key takeaways. You possibly can then use this output to get a fast overview of the weblog article so you’ll be able to simply write your conclusion.

Use AI to write down meta-descriptions

Whereas they could solely be brief, writing high-quality meta descriptions requires ability. The precise meta description will be the deciding think about whether or not somebody clicks by means of to your web site or not.

Fortunately, you need to use AI to distill your on-page content material into a few brief sentences you need to use as a meta description.

You will get ChatGPT to write down meta descriptions through the use of the next AI immediate:

Summarize the next content material right into a 2 sentence meta-description

The optimum size for a meta description is between 50 to 160 characters. Run the AI-generated output by means of a phrase depend checker to make sure it’s an acceptable size. If not, you’ll be able to both ask AI to generate a shorter model, or you’ll be able to edit it manually.

Within the above instance, ChatGPT generated a meta description that was 195 characters lengthy. As that is barely longer than desired, I inputted the immediate, “are you able to make it barely shorter?”

In response, ChatGPT reduce the unique output right down to 145 characters whereas sustaining the important thing takeaways of the article.

Tips on how to use AI within the modifying part of content material advertising and marketing

Earlier than any content material sees the sunshine of day, it must undergo a few rounds of revision. These revisions will both be carried out by the unique author or by editors, proofreaders, or content material managers.

However reviewing your individual content material is difficult. You’re too near it. it inside out. I like to offer myself someday between writing my first draft and proofreading it. This makes positive I’m taking a look at my content material with contemporary eyes.

However you don’t need to edit or proofread your content material alone. Your AI content material writing sidekick can are available in helpful throughout the modifying part of content material advertising and marketing.

Use AI to make clear your writing

If you happen to’re writing about complicated matters, your content material can simply grow to be overwhelming for the reader. It may be laden with jargon or use area of interest analogies that solely a small subset of individuals perceive. The difficulty with that is that complicated content material runs the danger of alienating your reader.

On the flip aspect, being too artistic together with your writing also can have a destructive affect. Maybe you’ve tried to write down content material that’s witty or overflowing with metaphors to create a vivid emotional response. Besides it doesn’t fairly land the way you anticipated. The which means and goal of the content material are misplaced in creativity.

Each situations are examples of how being “intelligent” can negatively have an effect on the affect of your content material. As writers, we dwell by the rule of being “clear over intelligent.” Sure, being intelligent is nice. It turns heads, captures consideration, and exhibits folks you already know what you’re speaking about. However it ought to by no means come on the expense of your writing being clear and straightforward to grasp.

If you happen to’ve written one thing that you just suppose may be intelligent quite than clear, you need to use AI to make clear your writing.

AI prompts corresponding to “Does this textual content make sense?” or “Make this textual content simpler to grasp” allow you to test and enhance the readability of your writing.

You should use the AI output to see whether or not it has understood your content material or if the unique which means has been misplaced. In its response, Chat-GPT will let you know what it interpreted the textual content as, and it may also present strategies for bettering your copy. You possibly can then use this data to rewrite your content material so it’s simpler to grasp.

Use AI to simplify your writing

I’ve the behavior of being a little bit of a waffler after I’m studying. My default writing fashion is to make use of all the phrases. So, when proofreading my content material, I sweep my content material for lengthy sentences and huge blocks of textual content. I’ll then spotlight these and simplify them.

To hurry up this course of, you need to use AI to simplify content material so it’s shorter and extra readable.

Some AI prompts you need to use to simplify your content material are:

• Make the next textual content shorter and snappier

• Clarify [topic] to me like I’m 7 years outdated

• Make the next textual content simpler to learn

If we enter a big block of textual content, you’ll be able to see how the immediate “make the next textual content shorter and snappier” produces a simplified model of the unique content material. You possibly can then comb by means of your content material, making it brief and extra readable.

Closing ideas — AI generally is a highly effective content material advertising and marketing sidekick

AI isn’t excellent, however it may be a useful asset for content material entrepreneurs, appearing as a strong sidekick at each stage of the content material creation course of.

Guided by well-crafted generative AI prompts, you’ll be able to optimize your content material. From kickstarting content material analysis with key phrase analysis to creating hub-and-spoke content material methods, producing headlines, and clarifying your writing, AI can streamline your content material advertising and marketing efforts throughout content material analysis, writing, and modifying.

Bear in mind, you’ll be able to’t depend on AI alone simply but. Your content material nonetheless wants a human contact if you would like it to outperform your opponents — particularly when writing for YMYL matters and niches the place E-E-A-T is essential.

For the perfect outcomes, pair AI’s capabilities with human creativity, expertise, and experience so you’ll be able to keep forward within the ever-changing world of content material advertising and marketing.