The spot from WPP’s Ogilvy London will air between 4:30 p.m. and 5 p.m. ET earlier than Sunday’s Massive Recreation, displaying skincare tales of actual girls and evaluating these to Dove’s adjustments with the message: “You’ve developed. So have we.”
The Dove Renewing MicroMoisture launch is “the most important Dove relaunch of the previous couple of a long time,” mentioned Fernando Fernández, world president of magnificence and wellbeing for Unilever, in a December investor presentation. “It’s fashionable, premium and every distinctive design is extra user-friendly and ergonomic, and it has a stronger shelf presence. It is a superior combine that may enable us to take a ten% value improve within the greatest a part of our U.S. enterprise.”
