This present day in Tremendous Bowl historical past
Tremendous Bowl 20 was performed on this present day in 1986 when the Bears blew out the Patriots in New Orleans … and all folks in Chicago may discuss was the “Tremendous Bowl Shuffle” and William “The Fridge” Perry.
NBC carried the sport. Advertisers included McDonald’s, which unleashed Pepé Le Pew to plug the McDLT (because of Leo Burnett). Burger King countered with “Herb,” the nerdy character portrayed as by no means earlier than making an attempt a Whopper—till he introduced throughout one of many chain’s Large Sport advertisements that he had. It was a part of a promotion wherein BK gave away $5,000 to the primary particular person to identify him on the restaurant. It was all a transfer to counter McD’s McDLT hype—which additionally included a Romeo and Juliet-themed spot.
“BK didn’t have a product to compete with it on the time they usually needed an ideal diversion,” recalled Hal Friedman, inventive director at J. Walter Thompson on the time, in response to Advert Age’s Tremendous Bowl advert archive.
In fact, the McDLT was later discontinued. For followers of the sandwich—whose cool facet and sizzling facet have been served individually in Styrofoam—parting was candy sorrow.
For a whole have a look at Large Sport business historical past, take a look at Advert Age’s Tremendous Bowl advert archive.
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