Instantly after Musk declared that he had a brand new CEO in thoughts, media observers began to guess that it will be Yaccarino, as a result of she has cultivated a detailed relationship with Musk since he purchased Twitter in October. Yaccarino has been considered one of Musk’s most vocal supporters at a time when these have been arduous to search out. Yaccarino has praised Musk, and perhaps much more importantly, appreciated his tweets.
Regardless of over three many years in TV, first at Turner earlier than becoming a member of NBCUniversal, Yaccarino had just lately begun likening her submit and NBCU gross sales division to that of a tech firm slightly than a media firm, telling Advert Age beforehand she thought of it in league with Silicon Valley corporations slightly than these of the published world.
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Talking about Yaccarino with business sources, the subject of her ambitions is assured to come up—her being handed over for NBCU’s CEO for Jeff Shell (who was just lately dismissed from the corporate for inappropriate relations with a employee) and conversations round her probability for the position at Twitter have lengthy been circulating.
NBCU touts Twitter as considered one of its largest digital distribution companions.
Simply weeks after Musk entered Twitter workplaces for the primary time, Yaccarino was one of many solely main media execs outwardly backing him. “There isn’t any surrogate for Twitter,” Yaccarino mentioned at an Advert Age occasion in early November. “Twitter is the only, No. 1 greatest content material accomplice, content material distribution accomplice for NBCUniversal.”
Since then, Yaccarino and Musk have solely grown nearer. In April, Yaccarino held a chat with Musk at Doable, an occasion in Miami affiliated with the advertising commerce group MMA World. This month, NBCUniversal and Twitter renewed their partnership throughout NewFronts week, the digital promoting confab. NBCU is planning main Olympics protection on Twitter for Paris 2024. By way of all of it, Yaccarino has been in Musk’s Twitter replies with pleasant likes, feedback, and Musk’s favourite emojis.
