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VCCP quits ‘noodling round’ and launches Religion, an AI artistic company

salmanhussain1991@gmail.com by salmanhussain1991@gmail.com
May 25, 2023
in Marketing & Advertising
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VCCP quits ‘noodling round’ and launches Religion, an AI artistic company
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By no means one to overlook a possibility, VCCP has launched an AI artistic company. It’s known as Religion, and has named payroll large Sage (an current consumer) as its first buyer.

Religion’s reassuring message within the face of all of the AI panic is: “We’ve religion that AI, used responsibly, is an accelerator of human creativity and creativeness.”

Led by VCCP Partnership CEO Michael Sugden, Religion will faucet right into a collective of 14 completely different practitioners within the AI house, made up of creatives, technologists, immediate engineers, strategists, information analysts and makers. Religion will work with all VCCP’s places of work around the globe.

Sugden mentioned: “We reject the notion that AI will make human creativity out of date. We’ve religion that AI, used responsibly, will likely be an unparalleled accelerator of human creativity. We received’t realise this potential nonetheless by noodling round with MidJourney and Chat GPT. That is why we’re launching a devoted company to advance AI’s artistic purposes, speed up our collective studying and share it shortly with our purchasers”.

The division has recognized 4 founding rules for AI: be clear when AI is getting used; be genuine, fact-check AI-generated content material; be compliant and break no legal guidelines; be Eehical, solely use AI for good.

Dr Colin Rigby, Director of Enterprise at Keele College’s Enterprise College mentioned: “At KBS we’ve been exploring the potential of AI in areas as numerous as neuromarketing, internet zero alternatives, customer support and work enrichment. The artistic sector is an space of just about limitless potential for profitable utility of those new AI capabilities.”

AI presents a whole lot of challenges to the best way we reside, and whereas Religion can’t probably have all of the solutions, it’s at the very least posing lots of the questions. Calling it an entire new company may be a stretch, nevertheless it’s a superb energy transfer by VCCP.



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